uLink
Project Overview: uLink, UniTeller’s global money transfer platform, has relied on diverse digital content to engage its audience across platforms. Projects have ranged from motion graphics ads and animated explainers to social media campaigns, event recaps, promotional graphics, and interview-driven videos. A highlight among these efforts was the launch of uLink’s new Super App, which included a multi-format rollout tailored for TikTok, Instagram, and other channels.
[Client]
uLink (by UniTeller)
[Year]
2024 - present
[Services]
Motion Design · Video Editing · Social Media Content Creation · On-Camera Appearances · Content Strategy Support
[Catagory]
Social Media
Project Objectives
Produce high-impact branded content for uLink’s social media and product campaigns
Support the launch of uLink’s new Super App through a consistent visual strategy
Create engaging video and motion design pieces for a variety of platforms and events
Adapt editorial content to Spanish-speaking audiences through thoughtful localization
Project Scope
Role & Tools:
Role: Motion Designer, Editor, Content Creator
Tools Used: After Effects · Premiere Pro · Photoshop · Illustrator
Context: Ongoing collaboration with uLink's marketing team
Tasks Executed:
Created motion graphics for product highlights and feature explainers
Edited recap videos for corporate events and user engagement initiatives
Developed branded posts, interviews, and testimonials
Appeared in and produced casual TikToks for organic brand reach
Delivered videos optimized for TikTok and Instagram
Translated multiple blog posts from English to Spanish, ensuring cultural clarity and brand voice alignment
Target Audience:
Current and potential uLink customers seeking fast, secure, and user-friendly money transfer services.
Results
Ongoing content production that strengthens uLink’s digital presence across platforms, supported the rollout of key features in their Super App, and helped position the brand as approachable, helpful, and community-driven through visuals and editorial content that resonate with their multilingual audience.
