AMATISTA PODCAST

Project Overview: AMATISTA x LH is an art-focused podcast that brings together voices from disciplines such as dance, sports, drag, acting, and other forms of creative expression. The platform positions itself as a space where curiosity is constant and art becomes a language of identity, dialogue, and cultural exploration. My role centered on Community Management, shaping and strengthening its digital presence through strategic content development aligned with the brand’s essence.

[Client]

AMATISTA X LUCIA HUMARAN

[Year]

2025

[Services]

Community Management · Social Media Strategy · Content Planning · Editorial Direction · Rebranding · Copywriting · Cultural Research · Multi-Platform Publishing

[Catagory]

Social Media

Project Objectives

Strengthen the podcast’s digital identity through a relevant and concept-driven content strategy.
Build and nurture a community engaged in art, expression and culture.
Position AMATISTAXLH as a space that celebrates diverse artistic voices and creative leadership.
Maintain a consistent and strategic multi-platform presence through structured planning and content calendar management.

Project Scope

Role & Tools:

Role: Community Manager & Creative Strategist
Platforms & Tools: Instagram, TikTok, YouTube, Spotify, content planning and design tools

Tasks Executed:

Led rebranding and visual identity adjustments.
Developed and implemented the overall content strategy and editorial direction.
Managed monthly content calendar and publication scheduling.
Wrote platform-specific captions for Instagram, TikTok, YouTube, and Spotify.
Conducted research on art, film, cultural movements, politics, and trending topics to develop informative carousel content.
Oversaw publishing and community-facing communication.
Designed occasional graphic assets when required.

Target Audience:

Culturally curious audiences interested in art, performance, contemporary expression, and creative discourse, primarily engaging through digital platforms.

Results:

The strategic approach reinforced AMATISTA’XLHs identity as an artistic space, strengthening its digital coherence and expanding its presence across multiple platforms through intentional and research-driven content.