JULIO CEPEDA JUGUETERÍAS

Project Overview Julio Cepeda Jugueterías is one of Mexico’s most iconic toy retailers, recognized for over 70 years of tradition. With around 60 stores across 22 states, the brand offers a wide selection of toys, bicycles, collectibles, and family-focused experiences. As part of its ongoing social media strategy, a series of short-form social media videos were produced to highlight in-store products, promotions, activities, collaborations, interviews, and seasonal events. These pieces were designed to reinforce Julio Cepeda’s joyful, family-centered identity through dynamic and engaging visual storytelling tailored for all their platforms.

[Client]

NODOS X MANO AGENCY

[Year]

2025

[Services]

Video Editing · Audio Mix · Color Grading · Mailing

[Catagory]

Social Media

Project Objectives:

Create a content line that strengthens the brand’s presence on social media.
Showcase products, discounts, activities, and events.
Support ongoing marketing campaigns and seasonal promotions through consistent, upbeat visual content.
Reinforce Julio Cepeda’s identity as a trusted, fun, and iconic toy destination for families.

Project Scope

Role & Tools:

Role: Video Editor / Postproduction Artist
Tools Used: DaVinci Resolve · Premiere Pro · After Effects
Studio: NODOS Post x Mano Agency

Tasks Executed:

Reviewed footage from various in-store shoots and event activations.
Edited short-form videos for multiple campaigns.
Selected music or audio mix to match the brand’s playful and energetic tone.
Executed color correction to ensure visual consistency across platforms.
Integrated motion graphics and transitions to enhance clarity and engagement.
Delivered optimized exports for social media distribution across multiple formats.

Target Audience:

Families, children, parents, and toy enthusiasts across Mexico, as well as social media audiences seeking product inspiration, promotions, and entertainment content related to play and creativity.

Results:

The content became part of Julio Cepeda Jugueterías’ continuous digital presence, supporting weekly and seasonal campaigns while boosting engagement through approachable, bright, and energetic visuals. These videos reinforced the brand’s long-standing identity as a joyful and trustworthy toy retailer with nationwide reach.