OXXO Gas X Rayados

Project Overview: OXXO Gas × Rayados was a branded commercial produced to celebrate the Rayados soccer club reaching the finals, blending energetic VFX and motion graphics to connect with fans and amplify a limited-time promotion. Created at NODOS Post, the spot fused sports culture and brand identity through high-impact visuals.

[Client]

OXXO Gas

[Year]

2024

[Services]

Rotoscoping · Keying · Element Removal

[Catagory]

Commercials

Project Objectives

Celebrate Rayados’ appearance in the finals with a high-energy branded commercial.
Blend sports culture and brand identity through bold motion graphics and VFX.
Support a limited-time promotion by engaging fans with visually impactful content.

Project Scope
Role & Tools:

Role: VFX Artist
Tools Used: Adobe After Effects
Studio: NODOS Post

Tasks Executed:

Rotoscoping of talent and objects for compositing.
Green screen keying for clean subject isolation.
Element removal and cleanup for seamless integration of motion graphics and footage.

Target Audience:

Soccer fans and OXXO GAS customers, especially supporters of C.F. Monterrey (Rayados), engaging with promotional content around the team’s presence in the finals.

Results:

The commercial aired as part of a celebratory campaign tying OXXO GAS to Rayados’ momentum in the league. With visual energy and technical polish, the spot strengthened brand affinity by fueling fan excitement during a key cultural moment.