OXXO Gas X Rayados
Project Overview: OXXO Gas × Rayados was a branded commercial produced to celebrate the Rayados soccer club reaching the finals, blending energetic VFX and motion graphics to connect with fans and amplify a limited-time promotion. Created at NODOS Post, the spot fused sports culture and brand identity through high-impact visuals.
[Client]
OXXO Gas
[Year]
2024
[Services]
Rotoscoping · Keying · Element Removal
[Catagory]
Commercials
Project Objectives
Celebrate Rayados’ appearance in the finals with a high-energy branded commercial.
Blend sports culture and brand identity through bold motion graphics and VFX.
Support a limited-time promotion by engaging fans with visually impactful content.
Project Scope
Role & Tools:
Role: VFX Artist
Tools Used: Adobe After Effects
Studio: NODOS Post
Tasks Executed:
Rotoscoping of talent and objects for compositing.
Green screen keying for clean subject isolation.
Element removal and cleanup for seamless integration of motion graphics and footage.
Target Audience:
Soccer fans and OXXO GAS customers, especially supporters of C.F. Monterrey (Rayados), engaging with promotional content around the team’s presence in the finals.
Results:
The commercial aired as part of a celebratory campaign tying OXXO GAS to Rayados’ momentum in the league. With visual energy and technical polish, the spot strengthened brand affinity by fueling fan excitement during a key cultural moment.
