7-LAND 2025

Project Objectives:

1. Integrate high-quality VFX and cleanup work into the official commercial for 7-Land 2025.

2. Enhance specific scenes through rotoscoping and removal of green screen and tracking markers.

3. Create polished visual moments that elevate the production quality and highlight streamers featured in the campaign.

4. Help deliver a postproduction-ready version of the commercial that meets broadcast and social platform standards.

Project Scope:

Role & Tools:

• Role: Postproduction Artist / VFX Artist

• Tool Used: Adobe After Effects

Post-production:

• Tracker removal and overall plate cleanup for key shots.

• Rotoscoping of ElMariana in 3–4 different shots to allow effects layering in front and behind the talent.

• Green screen removal for the Pókemon card integration scene.

• Scene compositing to blend elements naturally into the footage.

Target Audience:

• Primarily Gen Z and Millennial audiences who follow popular gaming content creators like ElMariana, Rivers, BarcaGamer, and Alana Flores with strong ties to gaming, streaming, and geek culture.

Results: The 7-Land 2025 event was a branded experience launched by 7-Eleven México to celebrate gaming culture. It attracted over 4,000 in-person attendees and featured classic arcade games, VR experiences, meet & greets with influencers, and competitions. The commercial powered by visual effects and polish from the NODOS Post team helped generate excitement around the event and extended its reach across social media.