ALPURA

Project Overview: As part of Alpura’s collaboration with contemporary Mexican designers Adonai Rodríguez, Erick Nadamás, Mar and Rapha Rams, a live event experience was developed to celebrate the intersection between brand, art, and cultural identity. The visual system translated each artist’s graphic language into motion-driven compositions, creating an immersive atmosphere aligned with the collaborative spirit of the project.

[Client]

Alpura

[Year]

2025

[Services]

Motion Graphics · Live Screen Visual Development

[Catagory]

Event

Project Objectives

  1. Support Alpura’s cultural collaboration by translating static artwork into dynamic motion visuals.

  2. Highlight the work of participating Mexican designers.

  3. Create a cohesive visual environment that elevated the live event experience.


Project Scope

Role & Tools:

  • Role: Motion Graphics Designer

  • Tools Used: After Effects

  • Studio: Nodos Post


Tasks Executed:

  • Adapted static artwork into animated compositions.

  • Designed motion systems aligned with each artist’s visual language.

  • Structured looping visuals for large-format screens.

  • Prepared final renders optimized for live event playback.

Target Audience:

Event attendees, creative industry professionals, and culturally engaged audiences aligned with contemporary Mexican design and brand collaborations.

Results

The visuals were presented during the live event, enhancing the immersive experience and reinforcing Alpura’s collaboration with Mexican designers through dynamic and culturally resonant motion design.

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